Let’s give you an example

Do you want to be at the top of Google for Concrete Repairs?

It is the same with any process you go through, patience is a virtue. At the same time, if you are paying money for a service you certainly want to see progress. This is another reason why we supply a full report every month outlining our strategies.

Let’s take a look at what we have achieved with www.hardistycontracts.co.uk

Hardisty Contracts aim to rank top of Google for Concrete Repairs.

This is an extreme challenge because the competition has dominated this spot for many years. Which Door’s approach to this challenge is to apply our Global Touch Strategy. This approach aims to touch every region, area and city that may be relevant to the project we are working on.

For example:

Concrete Repairs: North West

Concrete Repairs: Liverpool

Concrete Repairs: Birmingham.

Our approach to this campaign is informing Google that our website is relevant to CONCRETE REPAIRS, which is our ultimate goal. It may take 2 – 3 years to achieve this goal but it really doesn’t matter as in the mean time you are still picking up business from the ‘touched’ local areas that you are ranking for.

People often forget that GOOGLE is a business, whereas the majority of people just see it as a search engine tool.

Go to Google and search for Hardisty contracts. You will see that Hardisty Contracts are at the top of the results.

OF COURSE THEY ARE AS THEY ARE THE ONLY COMPANY WITH THAT NAME!

Don’t be fooled by companies that guarantee they can get you to the top of Google. Many use this claim, and yes they deliver. It’s important to get to the top of Google for what your business actually does as this is what people will be searching for! Not just the company name as any company can achieve this for you!

Now type in Concrete Repairs North West: Hardisty Contracts are on the first page of results. This is what we have achieved for them as it’s what they do and what the company wants to rank for on Google. It is this type of Google result that helps businesses gain fresh business.

The fact is, if you search for serious crime solicitors in Dewsbury, you would expect to find solicitors who deal in serious crime cases, from Dewsbury, Yorkshire, not injury claim specialists from Southampton! If you don’t get your desired results then you will look somewhere else for your answers in the long term.

Bearing that in mind Google has no choice but to ensure relevant information is available and this is why our Global Touch Strategy will work over time. When someone types in CRIME SOLICITORS YORKSHIRE they will find the information that we want you to see, as we have proven to Google that the website is relevant to the search topic. Try it and you will see www.qamar.co.uk, which is a website we have worked on.

This company is currently on page 2 of Google and page 1 on Yahoo. They have strong competition and our goal is to eventually get them to page 1. In the meantime we are using our global touch strategy in much the same way as Hardisty Contracts, meaning they will still get traffic to their website and see results.

Anything that comes up after page 5 on a search engine is unlikely to see your website gain much traffic.

www.creativekitchensnw.co.uk

www.pizzaitalia.co.uk

We have used this site as a microcosm of our larger, global touch strategy.

Aiming to deliver top quality takeaway food across the whole of Liverpool we have optimised this e-commerce website so that potential customers from all over the city will be able to find this website if they type in Pizza and the area they are from.

The following are all page 1 on Google:

Pizza delivery Garston | Wavertree | Speke/ | Childwall | Woolton | Picton | Belle Vale | Old Swan | Mossley Hill | St Michaels | Mossley Hill