Any strategy that allows for a marketing message to be passed on from individual to individual via the internet can be described as viral marketing. Historically, away from the World Wide Web, this would be known as ‘word of mouth’as the buzz of a product or message exponentially increases from the moment it leave the lips of the creator, hoping to reach, hundreds, thousands and potentially millions of ears around the globe. They usually take the form of offering a free product or service, or using affiliate services to spread the word.

A classic example of viral marketing is the rocketing growth of Hotmail during the mid 1990s. It went from having 500,000 registered users in 1996 to over 12,000,000 a year later. A small button advertising the free nature of the service was included within every email that was sent out by one its users, ensuring that whoever received an email from a Hotmail user would learn about the benefits of the service. A simplistic option is often the best one.

Which Door offer a multitude of options when it comes to viral marketing and once discussion has taken place with a company, an evaluation takes place and the option that we feel is the best for the company will be taken. In every aspect of our business and day to day running of Which Door, we take the options that best suit our customers.

From link building, to social networking campaigns we have the team in place to help you grow your business in a cost effective way that will solidify your client base whilst looking forward to the next step.